The neon green cap pops off the dry-erase marker with a sound like a small, plastic bone breaking. I am standing in a room that smells of industrial carpet cleaner and the collective anxiety of fourteen people who would rather be answering emails. Gary, a man whose blazer is precisely two shades lighter than his jeans, is writing the words ‘NO BAD IDEAS’ in a sweeping, performative arc across the whiteboard. The squeak of the felt tip against the porcelain surface sets my teeth on edge. It is a sound that signals the beginning of the end of the afternoon. We have 144 minutes scheduled for this session, and I am already 44 minutes into a state of deep, existential dread. I tried to meditate this morning, sitting on my floor for what I thought was twenty minutes but turned out to be four, because I couldn’t stop checking the watch on my wrist. That same restlessness is here, vibrating in the air between the mahogany-veneer table and the fluorescent lights that flicker at a frequency only visible to people who are already on the verge of a breakdown.
Winter B., a thread tension calibrator by trade and a skeptic by birth, sits to my left. She is currently staring at a single neon yellow sticky note as if she intends to set it on fire with her mind. Winter deals in the tangible. She understands that if the tension on a loom is off by even a fraction of a gram, the entire fabric fails. She lives in a world of physical consequences. Yet, here she is, being asked to ‘ideate’ on ‘synergistic workflow paradigms.’ It’s a tragedy of the highest order.
The ritual has begun. Gary is handing out the pads of sticky notes. I receive a stack of 24, each one a tiny square of potential disappointment. We are told to write one idea per note. No judgment. No filtering. Just the raw, unadulterated output of our creative souls.
I write the word ‘Escalator’ on my first note. I don’t know why. I don’t even think we have an escalator in this building. I just like the way the letters look. This is the ‘innovation theater’ in full swing. It’s a performative exercise designed to discharge the pressure for actual change without ever having to engage with the messy, difficult work of implementation. If we spend two hours putting colorful squares on a wall, we can tell the board that we are ‘cultivating a culture of innovation.’ We can check a box. We can pretend that the 104 ideas generated today-most of which will be ‘better coffee’ or ‘more natural light’-are the seeds of a revolution. But they aren’t. They are just paper debris.
The sticky note is the bandage we apply to the wound of corporate stagnation.
I’ve made mistakes before in these rooms. Once, in a fit of genuine honesty, I suggested that the reason our last project failed was because the leadership team was terrified of their own shadows. The silence that followed lasted exactly 14 seconds, but it felt like a decade. I learned my lesson. Now, I stick to the script. I play the game. I watch Winter B. as she finally writes something down. She writes ‘Calibrate the chairs.’ It’s a subtle jab, a nod to her real-world expertise, but Gary just smiles and says, ‘Yes, and!’ That’s the rule of the theater. You never say no. You just add more layers of absurdity to the pile.
We are currently 64 minutes into the session, and the wall is starting to look like a pixelated sunset. There are 204 sticky notes now. Gary is ‘thematizing’ them. This is the part where he moves them around into clusters that make sense only to him. He uses terms like ‘low-hanging fruit’ and ‘blue-sky thinking’ as if they are original thoughts and not the linguistic equivalent of beige wallpaper.
The Illusion of Volume (204 vs 2)
Ideas Collected
Decided Winners
I find myself wondering about the structural integrity of the table we are sitting around. It’s a heavy thing, solid, likely built by people who actually cared about joinery and weight distribution. It’s the only honest thing in the room. It reminds me that while we are busy floating in the ether of ‘ideation,’ the physical world still requires precision and quality. If you want a space that actually facilitates work rather than just the appearance of it, you look to FindOfficeFurniture, who understand that the environment dictates the outcome. A room designed for performance will produce performance; a room designed for theater will produce a play.
The Recursive Loop of Inauthenticity
I find myself drifting back to my failed meditation. The reason I couldn’t stay still wasn’t the silence; it was the realization that I was trying to perform ‘mindfulness’ for an audience of one. It’s the same thing Gary is doing. He’s performing ‘leadership.’ We are performing ‘creativity.’ It’s a recursive loop of inauthenticity. I look at the 44th sticky note on the wall. It says ‘Dynamic Synergy.’ I want to weep. I think about the $344 we spent on catering for this meeting-sandwiches that are 74% crust and lukewarm sodas. That money could have been spent on a new calibration tool for Winter, or a chair that doesn’t squeak every time I breathe. But no, we spent it on the theater.
There is a specific kind of exhaustion that comes from pretending to be excited about things that don’t matter. It’s heavier than physical labor. It settles in your joints. Winter B. catches my eye and gives a nearly imperceptible shake of her head. She knows. She’s currently adjusting the tension on a paperclip, turning it into a tiny, perfect hook. It’s the most productive thing that’s happened in the last 84 minutes.
The Scripted Conclusion
Suddenly, the senior manager, a man who has been checking his phone under the table for the duration of the meeting, stands up. He walks over to the wall of 204 ideas. He looks at them for exactly 4 seconds. He reaches out and points to two notes. One says ‘Streamline communication’ and the other says ‘Optimize resource allocation.’ These were almost certainly the two ideas he walked into the room with. ‘These are the winners,’ he says, with a tone of voice that suggests he just discovered fire. ‘Great work, team. I think we really broke some ground today.’
Gary beams. He starts taking pictures of the wall with his phone, likely to include in a PowerPoint presentation that 14 people will eventually ignore. The 202 other ideas-the ‘escalators,’ the ‘better coffee,’ the ‘natural light’-are now officially trash. They served their purpose as props. They provided the illusion of inclusivity. They made it look like everyone had a voice, when in reality, the script was written weeks ago.
Innovation is a byproduct of competence, not a scheduled event.
As we pack up our things, I notice Winter B. leave her paperclip hook on the table. It’s a small, silver monument to actual craftsmanship in a room full of colorful paper lies. I walk out behind her, the smell of the dry-erase marker still clinging to my clothes. I feel a strange sense of guilt for participating, for being a member of the ensemble cast in this play. I should have spoken up. I should have pointed out that we just wasted 144 minutes of human life. But I didn’t. I just nodded and smiled and wrote ‘Escalator’ on a piece of paper.
Tomorrow, we will receive an email summarizing the ‘breakthroughs’ from today’s session. It will be 4 pages long and contain 44 bullet points. It will use the word ‘transformation’ 24 times. And next week, we will go back to doing things exactly the way we have always done them, because the organization isn’t actually interested in new ideas. It’s interested in the feeling of having them. It’s interested in the theater.
I think about the meditation again. Maybe the reason I couldn’t stop checking the time was because I knew, deep down, that I was just waiting for it to be over. I wasn’t present. I was just enduring. Much like this meeting. We weren’t innovating; we were just enduring the process of being ‘innovative.’ There is a profound difference between the two. One requires the courage to change, and the other just requires a blazer and a pack of sticky notes.
The Exit and the Echo
As I reach my car, I see Gary in the parking lot. He’s putting his blazer in the backseat and looking at his reflection in the window. He looks satisfied. He probably thinks he moved the needle. I wonder if he realizes that the needle is stuck, and all he did was paint a new dial over the old one. I start my engine and check the clock. It’s 4:44 PM. The day is almost over, and the only thing I have to show for it is a faint headache and a lingering resentment toward the color neon yellow.
Observation: Calibrators over Facilitators
We need more people like Winter B. We need more thread tension calibrators and fewer facilitators. We need more people who care about the physical reality of the work and fewer people who care about the optics of the process. Until then, I’ll keep my markers capped and my sticky notes in the drawer. I’m done with the theater. I’d rather just do the work, even if it doesn’t come with a round of applause or a ‘Yes, and.’
The squeak of the marker is finally silent, but the void it left behind is louder than ever. I wonder if anyone else noticed that the ‘winners’ the manager picked were actually written in his own handwriting. I didn’t say anything. I just drove away, listening to the hum of the tires against the asphalt-a real sound, a physical sound, a sound that doesn’t need to be ideated to exist.
4:44
Actual Time
74%
Crust Content
I wonder if anyone else noticed that the ‘winners’ the manager picked were actually written in his own handwriting. I didn’t say anything. I just drove away, listening to the hum of the tires against the asphalt-a real sound, a physical sound, a sound that doesn’t need to be ideated to exist.
