Battle Of The Blogging Platforms

Battle Of The Blogging Platforms

Once upon a time, a blogger was thought as someone who published personal musings on an online journal. Today, blogging is a major component of content marketing – a practice 88 percent of B2B marketers now leverage to raise brand understanding and promote products. The stature of web authoring keeps growing both personally and professionally.

So I decided to take a good look at the fight raging between WordPress, the market talk about hogging blogging solution come CMS, and Medium, the young blogging platform come cultural network. Because of the dominance of WordPress within the last fifteen years, the blogging platform market has been one of the very most steady in the CMS world. Rivals such as Blogger, Movable Type and Ghost all provided some level of disruption – but none of them could actually topple the behemoth that is WordPress.

However, once we transition into 2017, Medium’s growing existence is a thorn in the relative side of WordPress. Not since it can do everything WordPress can, but since it revolutionizes the real way people publish and consume blog content. Before I move on to the comparison, here’s an instant breakdown of both platforms. Launched in 2003 by Matt Mullenweg, WordPress can be an Automattic product with an increase of 74 million users. It forces an impressive 27 percent of the internet.

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With those numbers at heart, it’s fair to state that WordPress pieces the standard for blogging systems everywhere. You sign up on the site, choose your theme and you’re ready to start blogging. The free plan gives you the fundamentals you need to start blogging, while the premium plans allow you to remove advertisements and monetize your site. Self-hosted WordPress: WordPress is a free and open source platform, therefore you can download it and web host it anywhere you like by using the services of any good web hosting company. Once you’re managed with your chosen company, you’re totally free to use it in any way you like – without restrictions.

Founded in 2012 by Twitter’s ex-CEO Evan Williams, Medium is a blogging platform with a interpersonal networking twist. They don’t disclose much in the form of statistics, but we can say for certain that Medium got 30 million monthly guests in 2016, and that its users published over 7.year 5 million articles in that same. Each post is searchable, shareable, bookmarkable and acts as a gateway to your profile, which other users can follow.

Medium’s algorithm plays a big role in which content gets shown where and when, but the idea is easy: Medium blogs aren’t just standalone articles, they’re social media articles, too. You can see that Medium and WordPress are two very different beasts already. Yet, the concept of blogging is broad to accommodate this battle enough, with both ongoing celebrations fighting for similar marketplace. Sure, the fact WordPress enjoys such a big chunk of the marketplace skews the odds in its favor, but Medium is carving out a name for itself nonetheless.

The platform’s improvement over the past year in particular has been noteworthy, as new features have been uncovered that improve the mobile experience significantly. Now, without any further adieu, let’s get down to evaluating WordPress and Medium in the ways that matter most to the average blogger. At most fundamental level, WordPress and Medium are designed for blogging. WordPress boasts a world-renowned blogging experience.

The editor can be toggled between WYSIWYG and markup, allowing more complex users to make HTML changes on the take a flight. Self-hosted WordPress, of course, gives you the same featured, with much more flexibility. Countless plugins can be found that can increase the native formatting options and change the interface, for example.

WordPress’ editor is by no means the prettiest, but I’d say that the outstanding mixture of usability and power is unrivalled. However, if there’s any platform worth mentioning besides WordPress in this situation, it’s Medium. Of trying to match WordPress in terms of functionality Instead, they have poured serious thought into producing an approachable and wonderful writing experience truly. To keep you centered on your content, the interface is minimal — even though you’re formatting.